What is «black Friday» – is a matter of concern to many fashionistas, who have the desire to save money and buy the goods at the best price. When shopping it is necessary to consider the terms and rules of action stocks, features of work and policy outlets.
Many consumers are wondering what «black Friday»? Black Friday may be once a year. At this time, shopping malls, Internet shops, from small to large, to announce huge discounts on products. It can be a variety of categories: clothing, shoes, accessories, cosmetics.
«Black Friday» – the story
About what «black Friday», the history will tell to the best extent:
- The emergence of the term. First, the name was associated not with sales. September 24, 896 years has been the collapse of the gold market, which gave rise to the term. By using it, while referring to the stock exchange crises on wall street. In parallel, America has become a popular sales after Thanksgiving (the fourth Thursday of November). More and more shops were advertised in Newspapers about the «radical discounts» and products for $0.99.
- In the 70-ies of XX century emerged a more grounded answer to the question: how did «black Friday»? The name came to be called tube, which appeared due to Christmas shopping and the traditional football game between teams of the army and Navy. Especially difficult had law enforcement and the bus drivers. For them it’s a tough day.
«Black Friday» – the history of the name
To understand fully what «black Friday», the history necessarily includes analysis of the name. The term was first used in Philadelphia. In America after Thanksgiving to start getting ready for Christmas, which involves the search for interesting and profitable money gifts. The situation has not changed in 80 years,so the term became synonymous with the crowds of people in stores and a huge number of cars on the roads.
Because originally the term was associated with unpleasant events, it is thought to be replaced with the phrase «big Friday», but it did not stick. To say with absolute certainty whence came the name of the biggest sales of the year, it is not possible. On account of the fact that this «black Friday», has a different theory:
- because the shops are closed after dark;
- books stores are black from the records;
- because the sellers will remain in a positive balance.
How is «black Friday» in America?
Many would be interested to see how «black Friday» in the United States, a country where originated the term. Day stunning discounts originated in America and in this country of advanced capitalism many great discounts. To be among the first buyers, the Americans are coming in advance to the shops – took place, and even settling down with tents:
- Time discounts. The question of what «black Friday», is very interesting. Although the day of the sale is not officially recognized as a holiday, many workers take the day off this day, and this is no accident. After all, there are shops that open during the night once strikes 12:00. If you are not lazy and in time, it is possible to buy goods with a discount from 50% to 80%.
- Cunning outlets. Stores get up to all sorts of tricks to attract buyers. For example, open very early, at 05:00 am. According to statistics from U.S. buyers on this day are 200 million people, and this figure grows every year.
- Additional discounts. First buyers get the choicest pieces, and the biggest discounts. American stores even give them certificates for an additional discount of 25-50% or good gifts. What gift will get, again, depends on the store. May be present as a cosmetic, and electronic condition.
How is «black Friday» in Europe?
To answer the question, how in the world is «black Friday», you should definitely consider Europe. It is characterized by the following features:
- Traditions and rules of conduct of the sales replicate in America. Monitoring of ordinary citizens shopping in past years has offered more significant discounts, valuable gifts. On average, the goods ocenivaetsa 15-20%, from which the buyer benefits greatly. Situation a day can radically change several times in an hour discount will increase to 50%, and in two halve.
- Has to run a lot to understand what is «black Friday» and find the Xbox at a record low price. The stores are informed in advance what the discount on a particular product or the entire range. The promotion is valid from Thursday night until almost Saturday morning.
What is «black Friday» in Russia?
Date in Russia, too, is synchronized American culture and calendar. When answering the question of what «black Friday» in shops, it is worth considering that such actions, as the whole atmosphere is just beginning to penetrate into Russia. Therefore, for good discounts and great product it is better to go to America and Europe, or to monitor the online shopping. However, you can participate in interesting promotions to take advantage of.
How does the «black Friday»?
For many buyers who are interested in «black Friday», where the biggest discount is one of the main issues. The formation of prices and discounts depends on the policy of outlets that compete with each other:
- To the sale of the shops start to prepare in advance. On this day, they can get rid of the goods accumulated on the stock, increase sales of seasonal products.
- Often great discounts are set for home appliances, smart devices and other electronics. After the arrival of new models in the offing, so the old range be quick to attach.
- In addition, the buyer in a good mood can pay attention to buy the product without the discount. Therefore, the question of what «black Friday», there is a response – a profitable event for all participants.
Where is «black Friday»?
The phenomenon of «black Friday» in clothing stores is different. A lot depends on what a shop and what discounts there will be. Large retailers like Walmart or Target or stores merit particularly close attention. Hurry up to this day, living or being at the max in the US or Europe, to be sure.
How long is black Friday?
Many people wonder how often a «black Friday»? traditionally it can be once a year. In recent years, the rules of sales have changed somewhat:
- it lasts not one day but a whole week;
- sales begin Monday, but are without gifts;
- if Friday discount suit stores, on Monday, it connects to Internet shopping. Shopping centers are not far behind them – arrange discounts like in real life, and on their web sites.
How the discounts in the «black Friday»?
Many people wonder how to buy from black Friday? Discounts and deals are presented is interesting and tempting:
- Some moments you can observe the giants such as Amazon, Chubbies. The first discount operated for a limited time, which was shown in an orange bar under the product. In addition, the number of goods was also limited. Both factors together have created the desired effect of hype that encouraged people to buy without much thought.
- Chubbies acted differently: the company offered a gift every hour for every purchase. The offer was in effect for 12 hours.
How not to become a victim of «black Friday»?
Many people worry about how to save money in black Friday? A whole year of ordinary people waiting for total sales of the year because on this day the products of famous brands, the price of which is much «bite», is on sale with 50-70 % discount. Such a collapse leads to the fact that bought not only really needed but trifling things.
To assess what «black Friday» and profitable to buy different items, regardless of location, it is worth remembering a few rules:
- to determine the trade point which will interest discounts, and route;
- to compare the prices. Even in the day someone from sellers just renting a premium on the value that was set the day before;
- make a list of needed items. Otherwise, it is easy to buy many useless products;
- you need to go to shopping centres, leaving part of cash at home. Well, if the Bank cards will limit the amount of payments.
How to make money on «black Friday»?
Owners of even small online shops can significantly fix the budget, if properly plan an advertising campaign and decide how to prepare for black Friday. You should take a responsible approach to the following:
- to offer customers a reliable, but cheap shipping. According to the survey the availability of free shipping encourages the customer when choosing the store;
- the possibility to order goods via mobile device. The whole life of humanity is beginning to focus in a small device,and only purchase via smart devices have become commonplace;
- to involve the social networks to spread the campaign. To use all not worth it, you can stop at 1-2 with a large number of subscribers;
- consider the scope of work. The day of the sale orders will increase several times when the rational organization of business.